Ask your significant other on a date
This campaign created for Apollo Cinema celebrates February – the month of love, with a focus on meaningful connections. By highlighting the timeless tradition of a movie date, our campaign aims to showcase how shared experiences can strengthen relationships. Through a diverse reel featuring couples of various compositions, including members of the LGBTQ+ community and a mature couple, we spread the message that love knows no boundaries.
The campaign sparked a powerful cultural conversation, challenging stereotypes and celebrating diversity. By featuring a straight couple, as well as members of the LGBTQ+ community and a mature couple, we've reached a wide range of audiences, sparking dialogue and promoting understanding. Through this campaign, we made a tangible impact in reshaping societal perceptions of love and relationships, driving positive change and fostering a more inclusive environment.
